No company wants its website visitors to be wary of referring them.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
What's it mean:
Ok, so here’s where responsive web design comes into play:
Websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience, and rank lower on Google. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. What it means: When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website. But it’s 2019, and a website serves as a window into the way a company operates.
As such, it needs to exude credibility in every sense of the word.
How to fix this problem:
When it comes to portraying credibility on a company website, step one is to have a modern, updated design that shows your company cares about its digital presence. This includes implementing all of the aspect ratio, image, font and layout information we discussed above. You can also let us help you : ).
But credibility is also driven through a website’s content, and content should always go hand in hand with design. A website’s content can be anything from images or videos displayed on the site to blocks of text describing your services, or a large headline. The way these pieces of content are integrated with your site’s design is just as important as what they say.
Make sure that your website’s content—whether in the form of images or text—reinforces its design. This way high quality aesthetics are bolstered with evidence of success, brand-defining statements, and images that keep users interested and engaged, but remember to keep-it-simple. No user has ever left a website and wished it was more complicated.