Are Simple Websites Better?

March 3, 2020

Back to the basics.

We're a BIG fan of the basics and customer usability. We choose straightforward, simple, personal, approachable websites over a creative overload of color, motion, and style.‍

In a study by Google, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.