Are Simple Websites Better?

September 24, 2019

We're a BIG fan of the basics and customer usability. We choose straightforward, simple, personal, approachable websites over a creative overload of color, motion, and style.‍

In a study by Google, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

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