According to Hubspot, only about 22% of businesses are satisfied with their conversion rates. This is largely due to their landing page, or lack thereof.
A landing page is designed to boost conversion rates, and strategic landing pages are used by 68% of B2B businesses to acquire leads. A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title.
Landing pages have one chief purpose: to generate leads for your business. However, you can define those leads in a number of ways and offer more than one type of content or experience through this landing page.
Here is a simple example of a landing page we really like.
DO NOT overthink it. We want a simple, clutter-free page with a specific call-to-action button. You can have the greatest landing page in the world, but if you're selling a VCR, it most likely will not matter.
Common SEO mistakes*
The most common SEO mistake is relying on a single page website.
Every new page is a new opportunity to target and rank for a search term. So if you’re dumping all your content on one page you’re limiting the number of search terms you can rank well for. The goal is to be as-specific-as-you can.
*taken from marketingexamples.com
We hope this helps!
If you need any help creating a landing page, or have any questions feel free to contact us.