The Value Of A Landing Page.

October 5, 2019

According to Hubspot, only about 22% of businesses are satisfied with their conversion rates. This is largely due to their landing page, or lack thereof.

A landing page is designed to boost conversion rates, and strategic landing pages are used by 68% of B2B businesses to acquire leads. A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title.

Landing pages have one chief purpose: to generate leads for your business. However, you can define those leads in a number of ways and offer more than one type of content or experience through this landing page.

Here is a simple example of a landing page we really like.

DO NOT overthink it. We want a simple, clutter-free page with a specific call-to-action button. You can have the greatest landing page in the world, but if you're selling a VCR, it most likely will not matter.

Common SEO mistakes*

The most common SEO mistake is relying on a single page website.

Every new page is a new opportunity to target and rank for a search term. So if you’re dumping all your content on one page you’re limiting the number of search terms you can rank well for. The goal is to be as-specific-as-you can.

*taken from

We hope this helps!

If you need any help creating a landing page, or have any questions feel free to contact us.

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